Online Reputation Management
Why you need Online Reputation Management? The online buzz and search engine results about your brand may shape what an internet user thinks of your business.
When an internet user searches Google for your product or company or personal brand, content about your brand names will come up on search results. It might be content you have created in favor of your brand or other content that users have posted on social media, forums and blogs.
Online Reputation Management Services aim at increasing the impact of positive reviews and favorable ratings while at the same time minimizing any effects of negative online publicity for your company.
Along with Online Reputation Management, Online PR services will help increase the buzz around your corporate event, product release, service launch or startup.
Swift Minds Internet Marketing will create and publish professional press releases across hundreds of reputable online resources. We will devise an online PR execution plan that will not only include press releases but also a connection with bloggers and other influencers in your community.
Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.
Reverse Negative Publicity
In case your business has suffered from negative publicity and top search results are not what you want your customers to see, we will help reinstate your brand’s prominent position. The tools we use are press releases, blogger outreach, brand ambassador establishment, article marketing, search engine optimization, communication with the press etc., depending on the case.
Often times reverse SEO techniques can be enough to help the company deal with negative publicity.
In most cases Online Reputation Management will consist of a strategically devised plan which combines various online publicity tools.