What is content marketing all about?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Source: contentmarketinginstitute.com

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

content marketingSource: copyblogger.com

 

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It’s time to think content

Content marketing‘s function is to bring in and keep clients by regularly producing and curating pertinent and interesting content with the objective of having an impact on customer behavior. It is a continuous activity that is best incorporated into your holistic marketing strategy, and concentrates on owning media assets.

Generally, content marketing is the art of interacting with your consumers and potential customers without selling. It is non-interruption marketing. Rather of pitching your service or products, you are providing info that makes your buyer smarter. The essence of this content technique is the belief that if we, as companies, provide constant, continuous important info to purchasers, they eventually reward us with their company and commitment.

Content Marketing vs Copywriting vs SEO vs Advertising in plain English

We don’t want to overwhelm you, but truth be told your business needs all of the above. Content marketing, Copywriting, SEO, Advertising they are all related to content creation and distribution to reach your audience, but they basically serve different purposes, that is why you need content marketing on top of SEO and paid advertising.

Content Marketing utilizes blogs, video, podcasts and social media as a vehicle to present your brand’s story and attract more traffic to your site and leads to your business.

Copywriting is mostly about magnetic headlines, persuasive landing page text, and conversion-driven emails.

Content marketing and copywriting are different but they work together towards driving business.

According to copyblogger.com, content marketing is being used by 86% of businesses, and is one of the top strategic priorities of marketing directors.

SEO (Search Engine Optimization) on the other hand can be targeted to search engines. So, although SEO is about creating content, its main goal is to attract Google and Bing search bot, so they rank your site high in the search result pages.

Advertising needs content and effective copy, but is not a synonym to content marketing. Ads are all about displaying a specific sales message to the target audience. Read more about it here, where you will also find an interesting infographic about the battle between traditional advertising and content marketing. 

Content-Marketing-v.-Native-Advertising

Content Marketing vs Native Advertising – Courtesy of AdWeek

Content Marketing that brings sales

The #1 secret of content marketing is

add value

That’s the best strategy no matter if you are a freelancer or a multinational firm. It’s not really a secret at all.

Swift Minds Internet Marketing can help you achieve your brand’s goals, reach an extended audience and convert more leads to customers.